Tata Sumo Grande (2008-2009)
The Grande was launched as a premium alternative. To bring a perspective, a Range Rover to a Land Rover. Grande was power by a 2200 cc 120 bhp DICOR (Direct Injection Common Rail) engine. The design of the vehicle took a leap over is predecessors. It was designed by Concept Group International Limited
Tata Sumo Grande Mk 2 (2009-201
The Mark 2 was an updated version of the Sumo Grande. There weren’t noticeable changes. Mark 2 was launched with updated graphics on the exterior
At that time, the commercial vehicle market was dominated by Mahindra Jeeps. I can say that there was no Multi-Utility Vehicle ( MUV) category . Sumo was an instant success . The success was due to the time-tested value for money proposition. Sumo became the darling of those running passenger-moving business
The vehicle was rugged, cost effective and spacious,looked good and was ideal for Indian road conditio
Right from the launch itself Tata Motors tried to position Sumo as a family utility vehicle. As usual the brand was not perceived as a family vehicle. The main reason being the looks. Sumo looked and felt like a commercial vehicle. At that time Tata was perceived to be a truck manufacturer and that secondary association weakened the positioning of Tata Sumo as a family vehi
But the good news was the wide acceptance of Sumo as a commercial vehicle. Tour operators and taxi segment embraced this vehicle and soon Sumo became the market leader
But early 2000 saw the emergence of new competition. Mahindra Bolero and Toyota Qualis gave a new meaning to the category which Sumo created. Qualis redefined the segment and became the market leader. It was also a signal of a shift in customer preferences in this segment. Even passenger-mover segment began to look for attributes like luxury , comfort, styling et
But Sumo was a brand that tried to change with times. Although no major changes were made to the product, Tata Motors nurtured the brand with cosmetic changes and tweaking here and there. Tata was not complaining since volume was not bad.The brand also launched a low priced variant Tata Spacio to fight the price competition..cle.ns...4). price competition
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